The Issue
Every semester, in under three months, The Avenue creates a 140+ page print magazine with a team of over 250 members across different teams (Creative Direction, Editorial, Photography, Video, Styling, Hair and Makeup, Communications, etc). Each issue is thematically tied to a single word, for this issue we chose “VAIN”. We defined Vain as follow.
VAIN: Vanity is laden with negative connotation: taboo, a sin worthy of shame. But if there’s been a wagging finger at self-obsession for centuries, is it a temptation that perpetually stirs within us all, lying beneath a moral front until at last, the stage is ours? Behind a conceited façade is the longing to be seen. Perhaps it’s more than tunnel vision of the self, and instead a misguided effort for the validation we all seek. Afterall, a peacock fares his feathers for companionship — not applause.
My Role
In my fifth semester working with The Avenue Magazine, I served as the Director of Photography, for a second time! In this role, I concepted a cohesive visual theme for this 140 page print issue, led a team of 15 photographers through photographing individual article shoots in less than two weeks, and concepted and executed my own 12 page spread titled “EGO” (begins page 12) . I also wrote an article, title Olympia, drawing on my art history education.
The Issue
Each issue is thematically tied to a single word, for this issue we chose “BITE”.
BITE: To pierce, indulge in, or imitate a state of intense high energy and animal temptation; giving in to your basest urges — even if it means biting the hand that feeds you.
My Role
In my third semester working with The Avenue Magazine, I served as the Director of Photography. In this role, I concepted a cohesive visual theme for a 140 page print issue, led a team of 16 photographers through photographing 16 different article shoots in less than two weeks, and concepted and executed my own 12 page spread titled “ABSORB” (begins page 68) . I returned to this role, with the 20th issue, mentoring my team and crafting cohesive issues for our brand.
Five Semesters of
Visual Storytelling
My tenure with The Avenue Magazine spans five semesters, where I've taken on evolving roles and deepened my commitment to shaping the visual identity of our issues. Explore more of my work and see the impact of this collaboration below.